DB Ferguson

Session: Analytics: A Deeper Look at Woopra [WordPress Track, Array Level]

There have been requests from the community for a session on understanding Woopra better. Woopra is a real time web analytics program. We're looking for people who use Woopra and can show the rest of the attendees how to use it. Cali Lewis uses Woopra on her own websites. She's learned exactly how to use the app to drive more traffic and bring in more revenue. Having analytics live, in real time, tells website owners what marketing efforts work and which ones aren't as effective. People who have been using Woopra for years still find features every day that encourage them to drive more traffic to their site. For any blogger who knows the feeling of posting into a black void, Woopra tells you people if people are actually viewing your content!

About DB Ferguson

DB Ferguson created NoFactZone.net, a WordPress blog about Stephen Colbert and his Comedy Central television show "The Colbert Report", on July 17, 2006. What started out as a simple desire to commune with other fans who shared her passion has turned into the biggest organic fan gathering in the Colbert Nation. Over the past four years, DB and her Colbert Completists (a team of 10 volunteer blogging staff) have created over 5600 posts, received over 48,000 comments and racked up over 5 million page views. No Fact Zone is considered to be the most comprehensive Colbert-centric news source available - its authority is cited in such publications as the LA Times and the Chicago Tribune, and is permalinked as the #1 fan site on the community page for the Colbert Report. No Fact Zone has even received the coveted "Colbert Bump" by being mentioned on the show. But no matter how successful her website may become, at her core DB is simply a fan, with a blog, who likes to talk about a show that makes her smile. DB lives in a tragically hip loft in the heart of downtown Dallas with her husband, two cats and 10 tarantulas. When she's not blogging, she likes to read books on her nook and hang out in her building's rooftop hot tub.