Eric Swayne

Session: You Don't Know Click: Measuring what counts in Social Media [New Media Track, Beginner Level]

Data is both the good news and the bad news of social media - we get so many numbers from our actions in the space that it's hard to separate the cool from the meaningful. But measuring people is nothing new - CRM programs have been doing this for the last 40+ years. So let's take a look at the best parts from the old school, and see what we can teach the new school about measurement, KPIs and tracking success.

About Eric Swayne

Eric Swayne is Senior Social / Digital Strategist at Rockfish Interactive, a published author in marketing and business, award-winning front-end developer and guest blogger for AdAge. He provides strategic thinking in all forms of digital media, as well as frame works that leverage these chan­nels to gain deeper insight from and relationship with consumers. Eric also specializes in program and project management for database builds, API applications, email marketing solu­tions and web properties. He has worked with clients across verticals including Sam’s Club, Walmart, Best Buy, Bank of America, H-E-B, Super­Valu, Famous Footwear, Texas Instruments, American Airlines and the U.S. Treasury. Eric graduated from Harding University with a BA in Communication Management, and lives in Denton, TX with his wife and two children. Eric is passionate about holistic online marketing, TweetDeck, Google Chrome, Star craft and original recipe Dr Pepper.