Frederick Van Johnson

Session: Social Media Marketing & Social Mediocrity [Common Track, Beginner Level]

Now more than ever we live in an "attention economy". Jobs are won, reputations are made (and lost), and fortunes are created all from behind a keyboard. But with so many tools out there, how do you know which are the correct ones to use? Should you be a podcaster? Blogger? Twitterer? YouTuber? Digger? Tumblrer? etc.. etc.. The answer may surprise you. In this entertaining talk, Frederick Van Johnson will discuss how you can use today's tools to "out-do" your competition, win friends, and influence enemies. You'll gain insights into how to sharpen your social media blade, and then learn how to use that blade to further your own goals... be they business or personal. You'll leave this talk with sure-fire tips on what to do next.

About Frederick Van Johnson

Frederick Van Johnson (@FrederickVan) is a Marketer, Professional Photographer, and host of "This Week in Photography” – one of the world’s most popular photography podcasts. He regularly lectures and conducts training on topics ranging from social media marketing to photographic technique. Frederick has helped companies including Yahoo!, Apple, and Adobe market their products and services and now runs a "next generation" marketing company called Mediabytes Marketing aimed at helping businesses leverage social media and other non-traditional marketing tools to get their voices heard.