Jeff Martin

Session: Why Settle For #1? Butt Kickin' Video Optimization and YouTube Tactics [New Media Track, Intermediate Level]

Don't think that “video thing” works to drive traffic and sales? Videos can and do outright dominate in organic search. Fact is that video is 50 times more likely to rank on page one in Google and that videos can increase landing page conversions – even when users don't watch them. Think YouTube is just for lolcats and child piano prodigies? YouTube serves up over 2 billion videos every day. YouTube is the #1 video content site, the #2 search engine and the #5 on line destination. Your market is there – what about you? Can they find your video content? If they do – then what? In this session everyone will walk away with inspiration and numerous butt kickn' tactics to be more successful with video site optimization and for not only increasing views on YouTube but growing a large network and driving leads and viewers to your site as well.

About Jeff Martin

Jeff is a veteran with over a decade of experience in search marketing with the last few years specifically in video, working in numerous verticals and consulting with companies such as American Airlines, Sony, Experian, Zales, Betty Crocker, Pillsbury, Kraft, Unilever and Travelocity. Jeff has been a sought after expert source and featured in Forbes, Wired, Internet Retailer, Revenue Magazine and The Age. He also served as a subject matter expert in the Lane's Collectibles v. Google case in the field of fraud around paid search advertising. Jeff is currently the Director of Search Marketing for TouchStorm, managing search marketing and video distribution and optimization strategies for name brands. He is also on the board of directors for the Dallas-Fort Worth Search Engine Marketing Association.